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Your DTC channel starts before the ads.
You built a real product and put it on real shelves. Now DTC is 5% of your revenue and you know it should be the future. Here is the sequence that works: fix the site, sharpen the offer, capture the email. Only then spend a dollar on ads. A specialist SI bot team runs the whole playbook for you, 24/7.
- 5 short questions
- Runs 24/7
- You pick approval or auto mode
How do you start selling DTC as a CPG brand? You do not start with ads. You start with three foundations: a site that converts, an offer worth buying direct, and email capture on every visit. Most CPG brands fail at DTC because they market like they are on a shelf. Once the foundations hold, a specialist SI bot team runs ads, email, content and retention for you, 24/7.
Sound familiar?
The CPG trap.
You built something real. Your product is on shelves, in stores. Retail was the dream and you achieved it. But the dream has a second act, and it is not another 200 doors.
The retail treadmill
Slotting fees. Chargebacks. Buyers who ghost. Margins squeezed to nothing. And zero relationship with the person actually buying your product. Retail was the dream. Now it is a treadmill.
The embarrassing Shopify site
Template theme. Three product photos. A 10% off popup. A blog last updated in 2023. It converts at 0.8% and you have no idea if that is good or terrible.
The $15k/month agency quote
You laughed. Then you cried a little. You are an expert in product and retail, a beginner in DTC, and the beginner phase is expensive when you learn by spending.
The fear underneath
What if DTC does not work for us? What if we are a retail brand and that is fine? The math says retail alone will not build the company you want. And you know it.
The sequence. Before a dollar of ad spend.
Foundations first.
CPG brands fail at DTC because they market like they are on a shelf. On a shelf you rent attention. In DTC you own the relationship. That changes everything about the order of operations.
Fix the site
Your site has to convert before traffic arrives. CRO first: a clear offer, fast pages, proof everywhere. Traffic to a broken site is just expensive feedback.
Sharpen the offer
Bundles, subscriptions, the reason to buy direct instead of off the shelf. Give people a reason the retailer cannot match.
Capture the email
Every visitor becomes a relationship, not a bounce. Your list is the asset retail never gave you: customers you can reach for free, forever.
Then the team runs it. Once the foundations hold, a specialist SI bot team led by Sib runs the playbook: ads, email and SMS, content and SEO, creators, retention. The team works 24/7 inside your tools and reports in plain language. Your job is the decisions. See how the team works.
The playbook, on real brands.
Proof.
The playbook behind SIBT was trained on real brand-building work. Bottled Baking Co, a packaged food brand, reached 27x ROAS in 14 days, took 30% of revenue from email in month one, and grew revenue 193% in 6 months.
Client results from the brand-building work the SIBT bots were trained on. See all results.
Questions CPG founders ask.
FAQ.
How do I start selling DTC as a CPG brand?
Do not start with ads. Start with the three foundations: a site that converts, an offer worth buying direct, and email capture on every visit. Most CPG brands fail at DTC because they market like they are on a shelf. Once the foundations hold, a specialist SI bot team runs ads, email, content and retention for you, 24/7.
Do I need to run ads to launch DTC?
No. Ads amplify what exists. If the site converts under 1.5% and there is no email capture, ads just buy expensive bounces. Fix the foundations first, then scale with paid media.
What is a good DTC conversion rate for a CPG brand?
For CPG, 2 to 3% is healthy. Under 1.5%, the site is the problem, not the traffic. CRO almost always pays for itself before ads do.
How long before DTC becomes a real revenue channel?
With the foundations in place, most brands see DTC contributing real revenue within 90 days. Email alone often becomes 20 to 30% of revenue in the first few months.
We are mainly a retail brand. Will DTC still work for us?
Yes, and it makes retail stronger. DTC gives you customer data, reviews and proof of demand that make retail buyers take you seriously. The brands winning retail are the ones with a DTC engine behind them.
Start with the Growth Audit.
5 short questions. The SIBT team replies with your next step.
- 5 short questions
- Runs 24/7
- You pick approval or auto mode